Executive Summary - Spring 2007
Parent Surveys

Introduction
A survey of parents of middle-school children was conducted. Administration varied, with some forms being mailed to parents and others being distributed at school events. A total of 414 forms were completed, with 61.1% completed by males and the balance by females, resulting in a relatively balanced but interesting response. Given the belief that most school paperwork is handled by mothers, the dominance of males responding to this survey suggests that careers may be more influenced by fathers than by mothers. This question should be tested in a future survey of students.

Most Frequently Recommended Careers
Parents were asked to list three career areas most frequently recommended to their child or children. Using the same categories as utilized in the student surveys, the 16 federal career clusters categories with the additional of a recreation and sports option, resulting in 17 categories.

Most frequently recommending, in order, are the following:
Health sciences 20.22%
Education and Training 12.75%
Science, Technology, Engineering, and Mathematics 10.85%
Arts, Audio-Visual Technology, and Communications 10.18%
Law, Public Safety, and Security 10.18%
Architecture and Construction 6.38%
Business, Management, and Administration 5.56%
Information Technology 4.88%
Human Services 4.61%
Agriculture, Food, and Natural Resources 2.99%
Finance 2.31%
Hospitality and Tourism 2.17%
Government and Public Administration 2.04%
Recreation and Sports 1.76%
Transportation, Distribution, and Logistics 1.49%
Marketing, Sales, and Service 1.09%
Manufacturing 0.54%
The Parents’ preferences closely follow those suggested by the students, with manufacturing receiving the lowest rating of all.

Knowledge of Career Clusters
Parents were then provided a list with the 16 federal career clusters and asked to rate their knowledge about the careers. Following are the career clusters about which parents reported they “know a lot.”
Business, Management, and Administration 32.3%
Education and Training 28.5%
Health Science 22.7%
Hospitality and Tourism 14.4%
Marketing, Sales, and Service 11.8%
It is apparent that knowing a lot about a career area does not necessarily result in its being at the top of their list of recommendations, such as marketing and hospitality careers.

Parents reported the following for “do not know anything about this career cluster.”
Transportation, Distribution, and Logistics 31.2%
Science, Technology, Engineering, and Mathematics 21.1%
Agriculture, Food, and Natural Resource 25.8%
Government and Public Administration 23.5%
Manufacturing 19.6%
Information Technology 19.1%
Law, Public Safety, and Security 17.5%
When categories of “do not know anything” and “do not know much” are combined, we get the following career areas about which the least is known by parents:
Agriculture, Food, and Natural Resource 64.6%
Government and Public Administration 62.2%
Manufacturing 55.9%
Information Technology 55.1%
Science, Technology, Engineering, and Mathematics 54.0%
Law, Public Safety, and Security 52.8%
Hospitality and Tourism 46.8%
Marketing, Sales, and Service 46.6%
The majority of parents know little about careers in manufacturing and STEM areas.

Careers Likely to be Recommended
Parents were asked which of the categories they would be very, somewhat, or not likely to recommend. The following summarizes the top responses for those they would be “very likely to recommend.”
Government and Public Administration 13.2%
Transportation, Distribution, and Logistics 11.8%
Manufacturing 11.2%
Agriculture, Food, and Natural Resources 11.0%
Hospitality and Tourism 10.8%
Human Services 9.5%
Law, Public Safety, and Security 8.0%
Architecture and Construction 7.8%
Five of the most-likely-to-be-recommended careers are also on the parent’s list of the top eight categories that they do not know much about. Therefore, we cannot conclude that knowing more necessarily results in a favorable recommendation. Furthermore, the categories are broad, so we do not know which particular jobs within the categories they may have been thinking of. For example, the health sciences would include everything from physician to long-term care aide.

Parents’ Perceptions of Child/Children’s Preferences
Parents were next asked to tell us which career areas they thought would be most interesting to their children. The following provides the ranked list for “most interesting.” (Parents also reported on the second and third most interesting areas.
Arts, Audio-Visual Technology, and Communications 20.7%
Science, Technology, Engineering, and Mathematics 16.1%
Education and Training 14.0%
Health Science 11.0%
Architecture and Construction 7.4%
Law, Public Safety, and Security 7.4%
Information Technology 4.3%
In this question, jut 2.3% of parents reported that manufacturing would be “most interesting” to their children. Consequently, although parents are positive about recommending the career, they do not conclude that this is a high choice among their students.

Most Important Considerations
Parents were asked to report what they considered most important in recommending jobs to their child or children. Parents were to rank their top four. In rank order are those characteristics that surfaced. (Note that percentages will exceed 100% because the percentages represent the % of those selecting that area who also named it their top choice.)
Interest areas of the student 76.8%
Grades 57.7%
Stated career goals of the student 33.3%
Other (see below) 26.3%
Results from standardized tests 18.9%
Potential salaries in certain careers 13.5%
Job opportunities in the local area 11.9%
Job opportunities in Pennsylvania 10.8%
Results from career aptitude tests 10.2%
Job opportunities outside Pennsylvania 7.4%
Educational attainment level of parents 7.4%
Family income 4.6%
The “other” category included flexibility for opportunities anywhere, combination of interest areas and career goals, students’ strengths not necessarily revealed through school work or tests, God’s leading, and appropriateness for special needs child. One parent indicated the question was not clear.

Information Sources
Parents were asked to rate the various sources of career information. In order, their preferences for “most important” are: (Total percentages represent of those who selected the source, the percentage that reported it as their top choice. The rank orders are the same with the total number of parents selecting that choice.)
Parents 67.6%
School counselors 37.3%
School programs/activities 36.1%
Teachers 29.4%
Relatives 15.5%
Brochures/Handouts 11.4%
In total, 244 of the 411 respondents identified parents as a source – most, somewhat, or not too important. No parent reported that the parent was “not important at all,” the only category getting no entries in this category. The next highest number was for school counselors (161) and teachers (126). The importance of parents in the career decision-making process reflects the priority placed on parents’ input by the students. Interestingly, school counselors have a lot of influence in the minds of these parents, as do teachers. An additional opportunity may exist for the Project to enhance school programs and activities that would also involve parents in learning more about careers.

An additional 32 parents listed “other” as most important, with software programs, career nights, workers in the field, and research being the primary categories. One mother wrote that she has always been a homemaker and has no higher education, so she is not in a position to assist her children in career decision-making, saying “I know nothing at all to help my children.”

Parents’ Educational Levels
High School Graduate 26.9%
Baccalaureate degree 21.7%
Attended some college, no degree 18.3%
Earned an associate degree 13.3%
Earned a graduate degree 13.3%
Less than high school graduation 3.4%
Currently attending college 3.1%
Parents’ Current Careers
Parents were asked to list their current careers. A great variety of occupations were listed, at all levels of responsibility.
 
This material is supported by an NSF ATE Program Grant (DUE-0603367). Any opinions, findings, and conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the National Science Foundation
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